Global Technology Company
Workplace Branding & Environmental Graphics for a Global Technology Company
Location: Ireland
Industry: Technology & Innovation
Services Delivered: Environmental Branding • Design • Project Management • Material Consultation
Project Overview
Creative Hare was commissioned to lead the creative direction for a large-scale environmental branding project within one of the world's most recognisable technology companies.
The project transformed an entire office floor into a curated journey through technology, science, engineering and Irish innovation.
The Brief
The client wanted to create an environment that celebrated its connection to Ireland while reinforcing its global brand identity.
Each section of the floor would have its own story and thematic focus while contributing to a cohesive overall experience.
The Challenge
The project involved 83 unique graphics, each requiring research, design development and coordination.
Every zone needed to communicate a distinct message while maintaining consistency with the overarching concept.
Expectations around storytelling, originality and execution quality were understandably high.
Our Approach
Creative Hare led the project from concept development through to material consultation and production coordination.
The project included:
• Historical research
• Concept development
• Graphic design
• Workplace storytelling
• Material consultation
• Installation support
To reflect the company's engineering culture, we moved beyond traditional environmental graphics and developed an entirely bespoke visual language. Throughout the project, every graphic was created using one of three custom illustration techniques: binary code imagery generated with a bespoke script, line raster illustrations, or intricate circuit-board artwork that subtly referenced the technology behind the brand.
The result was a unique fusion of engineering culture, workplace design and brand storytelling.
The Result
The completed floor is a vibrant and immersive workplace that reflects the client's innovative culture and long-standing relationship with Ireland.
The project demonstrates how environmental branding can transform a workplace into a memorable experience rather than simply a functional space.
Key Outcomes
• 83 unique graphics designed
• Full-floor workplace experience created
• Custom binary code graphics produced
• Research-led storytelling approach
• Distinctive employee environment delivered
